Italian charcuterie producer Rovagnati closed 2024 with revenues exceeding €320mn, extending a solid growth trajectory that has continued into 2025. The company reported a 5 per cent rise in the first eight months of the year, supported by strong performances across key strategic segments.
RETAIL AND EXPORTS POWER GROWTH
Expansion has been driven primarily by large-scale retail, which delivered a 7 per cent increase over 2024. Growth was even more pronounced in international markets, where Rovagnati’s sales surged 39 per cent year on year.
The family-owned charcuterie group, based in Lombardy, now operates in 20 countries, including France, Switzerland, Germany, Croatia, and the United States. Its production site in Vineland, New Jersey, serves as the company’s industrial hub across the Atlantic and a key enabler of its overseas growth.
FLAGSHIP BRANDS HOLD THEIR STRENGTH
Within the product portfolio, Rovagnati’s Snello line — positioned in the wellness segment — rose 7 per cent in early 2025, while Gran Biscotto, the brand’s flagship cooked ham, saw a 4 per cent increase in sales.
“2024 was a positive year, marked by balanced brand growth and a stronger international footprint,” said Gabriele Rusconi, managing director and board member. “We enter 2025 with positive momentum and a clear sense that our strength lies in the alignment between our values and our results.”