Exports of Pecorino Romano PDO continued their upward trajectory in 2024, according to the latest market data. However, the prospect of US tariffs casts a shadow over the positive trend—a risk closely monitored by the Pecorino Romano Consortium. The US remains the most important export destination, accounting for more than half of global shipments, equivalent to 35% of total production. While acknowledging the significance of the US market, Consortium President Gianni Maoddi points to robust growth in the European Union, Japan, Canada, and Brazil.
PECORINO ROMANO PDO’S MARKET TRENDS AND PRODUCTION GROWTH
Domestic consumption accounts for 40% of total production, with the rest of Europe contributing 16% and other international markets 9%. The 2023–24 production cycle delivered strong results, with sheep milk collection rising 11.6% to 297 million liters. US demand has been particularly strong, with exports surging 25.6% in the first seven months of 2024 to nearly 8,000 tonnes, up from 6,300 tonnes in the previous cycle.
CHINA IN FOCUS AS A GROWTH MARKET
The Consortium is sharpening its focus on China, where Pecorino Romano remains a niche product. Exports totaled just 5,400kg in 2023, but shipments in the first half of 2024 have already risen 31% by volume and 18% by value, underscoring growing demand in the market.
INVESTMENT IN INTERNATIONAL EXPANSION AND SUSTAINABILITY
Between 2017 and 2027, nearly €20mn has been earmarked for global promotional efforts. At the same time, a Sardinian dairy cooperative sourcing milk from more than 60 farmers is investing in renewable energy, developing two 400kW solar farms with plans to expand capacity to 4MW.