Colavita USA, a leader in premium Italian specialty food products known for its high-quality pasta and tomatoes, has acquired Vitelli Foods, the owner of the historic Luigi Vitelli brand. This acquisition diversifies Colavita’s product offerings, strengthening its position as the third-largest importer of Italian pasta in the United States. Furthermore, it significantly bolsters Colavita’s presence in the tomato market, a strategic move to enhance its competitive stance in both categories.
Established in 1885, Luigi Vitelli is the first Italian food brand ever registered in America, symbolizing a long-standing tradition of culinary excellence. “Luigi Vitelli is an iconic brand that we want to preserve and introduce to the next generations, continuing the great work done by Claudia Vitelli and Roy Taormina,” said Giovanni Colavita, CEO of Colavita USA. “I have known Claudia Vitelli for years and have always respected and admired what she has built, preserving the great family tradition that we share. The Vitelli brand’s importance to the history of Italian food in this country is truly unmatched. This year marks the 125th anniversary of Vitelli’s membership in the Italian Chamber of Commerce in the U.S., which includes Amerigo Vitelli among its founders.”
Under the Vitelli Foods banner, Colavita aims to leverage its extensive distribution network and industry expertise to increase the reach and recognition of Luigi Vitelli products, emphasizing their unique history and Italian authenticity. “We look forward to honoring the legacy built by Claudia Vitelli and Roy Taormina while introducing the next generation to the exceptional taste and tradition of Luigi Vitelli products,” the Colavita company said in an official statement.
This acquisition follows Colavita’s successful integration of the California company O Olive Oil & Vinegar, a leading producer of California vinegar and organic extra virgin olive oil. It further showcases Colavita’s commitment to expanding its portfolio of authentic, high-quality food products.