Alice Pizza Plans Further International Expansion in 2025

In 2024, the Italian pizza franchise, now operating globally, recorded over €120 million in revenue, a 10% increase from 2023
Alice Pizza Plans Further International Expansion in 2025

Alice Pizza, the Italian pizza franchise founded in 1990 and now spanning the globe, is celebrating a standout year in 2024. In fact, last year ended with the following results:

  • Over €120 million in revenue (+10% compared to 2023).
  • 200 stores opened in Italy.
  • 9 international locations, bringing authentic Italian pizza to new markets.
  • 25 new openings and 190 new hires, marking another step in the company’s sustainable growth.
Alice Pizza

These achievements reflect the strength of the Italian chain’s business model, which balances direct management with franchising, and the dedication of its team and partners.

ALICE PIZZA PROJECTS FOR 2025

This year, Alice Pizza plans a further international expansion in Asia and Europe, with 35 new openings in Italy and a renewed focus on cities, new regions, shopping centers, and the travel sector.

Alice Pizza

A heartfelt thank you to everyone who contributes passionately to making this growth possible,” the company states. “Our goal remains the same: bringing Alice Pizza’s slices of happiness closer to our customers, wherever they are.”

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