Gelato is proving to be one of Italy’s most successful culinary exports. More than half (54%) of tourists who sample it in Italy seek it out upon returning home, according to a survey by AstraRicerche for the Istituto del Gelato Italiano, covering consumers in the United States, the United Kingdom, Spain, France, and Germany.
Once a seasonal indulgence, gelato has evolved into a year-round treat. Over 63% of respondents consider themselves “gelato lovers” and enjoy it even in winter, particularly in colder countries. Unlike in Italy, where gelato is often associated with social outings, consumption habits abroad show little distinction between eating it at home or outside. More than 20% of consumers prefer to savor it alone—a trend most pronounced in the U.S. and the U.K.
Authenticity is paramount. Some 62% of respondents believe a gelato must be made using traditional recipes to be considered truly Italian. Others emphasize its origins, with 32.6% looking for an Italian brand and 31.6% prioritizing production within Italy. Packaging that evokes Italian heritage, however, carries little sway, appealing to just 17% of consumers.
A TASTE OF ITALY THAT TRAVELS WELL
Italian gelato’s appeal is largely driven by its taste. More than three-quarters (76.6%) of respondents cite its unique flavor as the main reason for choosing it, followed closely by its creamy texture (75.2%). The quality of ingredients (67.3%) and its association with the Made-in-Italy brand (63.5%) further enhance its reputation. It is also widely perceived as a natural and healthy choice (56.1%).
Among those surveyed, a third say that four to six out of every ten gelatos they consume are Italian, while 27% opt for Italian gelato in seven out of ten cases.
BOOMING PRODUCTION AND STABLE DEMAND FOR ITALIAN GELATO
Italy remains a powerhouse in gelato production. In 2023, the country produced 168,170 tonnes of packaged gelato, generating nearly €1.9bn in revenue, with per capita consumption reaching 2.14kg. Domestic sales remained resilient, with 3.3bn portions sold between January and September 2024, broadly in line with the previous year.
A STRONG EXPORT MARKET
Exports are also thriving. In 2023, Italy shipped 80,400 tonnes of gelato abroad, valued at €345m, according to Unione Italiana Food based on Istat data. The European Union remains the largest market, accounting for 75% of both volume and value (60,537 tonnes and €257.3m).
The U.S. and Germany were the top two destinations, each importing around €43m worth of Italian gelato. Spain, the U.K., and France round out the top five markets. While gelato’s global appeal is evident, it remains particularly popular in neighboring European countries, reinforcing Italy’s status as the world’s gelato capital.
