Family-owned Colavita USA, headquartered in Edison, NJ, has been importing and distributing premium Italian products since 1979. A trusted family brand, Colavita started in Italy, making Italian extra virgin olive oil. Colavita offers a wide selection of fine Italian products, including bakery products such as Mulino Bianco cookies.
“As we navigate through a rapidly changing retail landscape, it’s clear that the key to success goes beyond just strong deals and price comparisons,” says Alberto Costella, export marketing & sales manager at Barilla Group. “Specialty retailers in the USA are leading the way in creating engaging shopping experiences that resonate with consumers on a deeper level. Happy to see Mulino Bianco part of this. A special shoutout to Eataly for their support of our Italian bakery, while setting the standard for experiential retail,” Costella says.
Founded in Emilia-Romagna in 1974, Mulino Bianco is the voice of Italian tradition shared across the world with their line of sweet bakery products. Formed into a variety of shapes, colors, and flavors, Mulino Bianco’s cookies, crackers, and bars are in homes across Italy and worldwide. From the milk-and-honey Rigoli to the star-studded Pan di Stelle, the treats add a sweet but wholesome twist to a meal or snack, at home or on the go. The bakery’s recipes honor the past in the present, as shown by its namesake white windmill. The wholesome symbol represents respect for the Italian countryside, recipes passed on from the nonna, and simple, quality ingredients.
Ultimately, Mulino Bianco dreams of cultivating a better world through its products. For years, their experts have worked to find the best balance of quality, flavor, authenticity, nutritional value, and worker safety. Each phase of production, from harvesting prime ingredients to packaging with recycled paper, is carefully controlled for the best outcome for everyone: farmers, animals, employees, and customers.