The Parmigiano Reggiano PDO Consortium has approved its 2025 budget, forecasting revenues of €51.54 million. Of this, €20.08 million will cover operational costs, while €31.13 million will fund activities, net of provisions, depreciation, and taxes.
Marketing and communications will account for €28.4 million, to boost demand in Italy and abroad. Key investments will focus on purchasing advertising space across TV, radio, print, and digital platforms, and supporting growth projects through partnerships with domestic and international retailers.
A further €0.3 million will strengthen market surveillance and legal protections, focusing on non-retail channels in the EU and the U.S. To advance these efforts, the Consortium inaugurated a U.S. operations office on its 90th anniversary this past July. The move has improved enforcement, promotion, and consumer education efforts in the region.
MANAGING SUPPLY AND STABILIZING MARKETS
The Consortium also approved the 2026-2031 Supply Regulation Plan, allocating €1.5 million to a “market crisis” fund. Over the past decade, this strategy has mitigated price volatility, keeping valuations stable and competitive. Production has grown at an average annual rate of 2.2%, increasing from 3.28 million wheels in 2013 to an expected 4.014 million in 2024.
THE GLOBAL AMBITIONS OF PARMIGIANO REGGIANO PDO
“Our focus is to maintain the market stability achieved in 2023 and 2024,” said Nicola Bertinelli, President of the Consortium. “Exports accounted for 43% of sales in 2023, and our goal is to transform Parmigiano Reggiano PDO into a truly global brand. Over the next decade, we aim to grow exports further, as international markets are key to the future of Parmigiano Reggiano PDO. Our strategy emphasizes Geographical Indications as drivers of not only rural but regional economic development.”