Pasta Zara, a leading Italian producer of high-quality pasta, will participate in the Summer Fancy Food Show 2024, the largest specialty food and beverage trade show in the United States, scheduled at the Javits Convention Center in New York from June 23 to 25, 2024.
The Italian company will introduce its premium pasta line, Pastificio Bragagnolo, to the American market. This Made-in-Italy excellence seamlessly blends tradition and innovation. Attendees will be able to explore a diverse range of products crafted from the finest Italian grains, meticulously processed using artisanal methods.
Pasta Zara’s legacy dates back to 1898 when founder Emanuele Bragagnolo established a small artisanal workshop in the province of Treviso (Veneto). Since then, Zara has aspired to be the pasta of choice for connoisseurs of Italian quality and excellence, both domestically and internationally. The premium Pastificio Bragagnolo line epitomizes this ambition. This new line offers consumers high-end pasta with above-average gluten and protein content, marrying innovation with traditional craftsmanship—cornerstones of the company’s philosophy. In a bid to revolutionize the pasta market, Furio Bragagnolo, president of Pasta Zara, has committed to using grain with minimal chemical residues. This reinvigoration of the Pastificio Bragagnolo brand underscores the company’s strategic focus on this premium segment.