Pomì, a global leader in the tomato industry, unveils a comprehensive brand refresh characterized by a bold all-red new look. This dual initiative showcases the Italian shelf-stable tomato brand’s commitment to environmental stewardship and contemporary trends.
A NEW LOOK
The brand refresh unifies Pomì’s visual identity worldwide while retaining its signature red and white colors. The new wordmark abandons the green leaf accent and the drop shadow, transitioning to a sleek, flat design that resonates with modern branding trends. The font evolves into a bolder, wider serif typeface with uniform thickness, enhancing legibility and presenting a more grounded presence. Simplified to a single bold red hue, the color palette offers a stark contrast, emphasizing the brand name without additional graphic elements. This stripped-back approach signifies Pomì’s confidence and versatility across digital and physical mediums.
Fabrizio Fichera, Global Director of Marketing and Business Development of Casalasco and Pomì, underlines: “Following the successful launch of Pomì’s new visual identity in Italy and Europe in 2023, we feel it’s the right moment to bring a unified identity for Pomì to provide a consistent consumer experience worldwide, attract a younger audience, and engage them in our commitment to a sustainable future.”
POMÌ FOCUSING ON SUSTAINABILITY
Aligned with its refreshed brand identity, Pomì is transforming its packaging design, adopting a modern and environmentally friendly approach. The brand has just introduced two innovative packaging options: the Signature Full Barrier pack designed for SIG Combibloc carton boxes, and a sustainable, Plant-Based package made for Tetra Pak selections. This initiative reflects Pomì’s commitment to sleek aesthetics and reduced environmental impact. Both are designed with sustainability at their core, utilizing reduced polymer content and sugarcane-based materials, signifying a significant advancement in packaging sustainability.
Each box, with Pomì’s bold new logo alongside imagery of fresh, perfectly ripe Italian tomatoes, resonates with consumers who prioritize both quality and sustainability. The packaging design honors the authenticity and traceability of the ingredients, emphasizing Pomì’s rich Italian heritage and the exceptional quality of the product.
MEETING CONSUMER NEEDS
Today’s consumers actively seek products that align with their environmental values. Pomì’s new packaging options directly address these preferences, combining the highest quality with environmental responsibility. “Our goal is to lead the tomato industry in eco-friendly packaging, reducing environmental impact while maintaining the quality our customers expect,” said Cristiano Villani, CEO at Pomì USA. This initiative resonates with environmentally conscious consumers, offering them a product that is not only of the highest quality but also kind to the planet.
Pomì’s new eco-friendly packaging now dressed in an all-red will be available at major grocery retailers and specialty grocery stores across the US and will continue throughout early 2024.
ABOUT POMÌ
Since 1982, Pomì has stood as a beacon of Italian excellence, offering the original all-Italian tomatoes in a box. Each Pomì tomato springs in Italy. ‘Pomodoro’—the Italian word for tomato—is not only a staple of Italian cuisine but also a symbol of dedication to heritage and sustainability.
