Pomì, leading supplier of 100% fresh Italian tomato products, has extended its products line with the introduction of new items and packaging to meet the current needs of retailers and consumers. It has expanded beyond the iconic brick packaging to offer organic and conventional tomatoes, paste and juice in cans, jars and tubes.
“Providing Pomì tomatoes in cans, jars and tubes offers U.S. consumers a more familiar packaging,” stated Umberto Marconi, vice president of Pomì USA. “Our fans will still be able to enjoy the same great taste of Italy’s finest tomatoes with no added preservatives, and we hope these new options will introduce more consumers to Pomì.”
POMÌ NEW PRODUCTS FOR THE US MARKET
Pomì is the brand of the Consorzio Casalasco del Pomodoro, and more than 370 farms across Northern Italy are members of this cooperative. The new products, which will be on display at Winter Fancy Food Show 2020 in San Francisco (19 to 21 January) will also include Pomitrace, a modern and unique traceability system that allows consumers to trace the product from the shelf to the field of origin using their smartphone.
Consorzio Casalasco del Pomodoro is one of the most important European co-packer for Tomato products, sauces, soups and beverages for industrial, ho.re.ca and retail sectors. It also has 2 brands, Pomì and De Rica
“As consumers seek greater quality, authenticity and transparency, Pomì is delivering on all fronts,” added Costantino Vaia, managing director of the Consortium and president of Pomì USA. “From the seeds cultivated by our growers, to innovative growing and processing techniques that reduce our carbon footprint, to the quality of Italian tomatoes we supply to the market, we strive to deliver on all that customers desire in a brand.”
Pomì’s new products are now available throughout the U.S at major retailers. The full line of new products includes:
- Tomato Paste in 4.6 Oz Tube
- Organic Tomato Paste in 4.6 Oz Tube
- Chopped Tomatoes in 14 Oz Can
- Chopped Tomatoes in 14 Oz Can
- Organic Chopped Tomatoes in 17 Oz Glass Bottle
- Organic Strained Tomatoes in 17 Oz Glass Bottle
- Strained Tomatoes in 24 Oz Glass Bottle
- Rustica Tomatoes in 24 Oz Glass Bottle
- Tomato Juice in 25.36 Fl. Oz TetraPak