Barilla’s knowledge of Italian food culture and gastronomy converges with Aeon’s technological prowess and presence in the Japanese market. Together, the Italian pasta giant and the Japan-based retail chain will bring the authentic flavors of Italian regional traditions to Japanese tables, “sharing the same values and commitment to offering people food that is a moment of joy and conviviality.”
Nanae Kawakatsu Sato, Marketing Director, Pasta & Condiments, Japan & South Korea at Barilla Group, says the company wants to “deliver the Italian authenticity with the joy of the food to your table through Japan local partnership.”
In an official statement, the Barilla Group added, “We are bringing Italy to Japan’s table. We partner with Aeon, a key retailer in Japan, to offer high quality, convenient frozen pasta meals featuring four iconic Italian recipes.”