Pastificio Rana is poised to upscale its production capabilities on its home turf, strategically repatriating various operations from Belgium dedicated to ready-made meal manufacturing. This strategic move has received an endorsement from the Italian government, greenlighting a substantial €78 million development agreement with the enterprise headquartered in San Giovanni Lupatoto, Verona, founded by Giovanni Rana. As a key player with eight facilities, the company holds sway as Europe and the United States’ premier producer of filled fresh pasta.
This agreement outlines a meticulous industrial development program, aiming to augment the company’s production capacity. With a current market presence in 52 countries, the objective is to meet the escalating demand for the group’s flagship triumvirate: pasta, sauces, and ready-made meals. The comprehensive program encompasses facilities in Moretta (Cuneo), Gaggiano (Milan), and San Giovanni Lupatoto. This blueprint incorporates the construction of supplementary infrastructures facilitating expansion, including the relocation of ready-made meal production – formerly centered in Belgium – to the Moretta facility.
PENETRATING GLOBAL MARKETS
The company, boasting a workforce of over 1,600, anticipates a notable uptick in employment by 96 roles and a ripple effect of over €180 million throughout the production chain. This economic ripple will extend positive reverberations to raw material suppliers (including vegetables, cheeses, flours, meats, and cured meats), a significant majority of which comprise small and medium-sized enterprises, accounting for over 80% of the total. Furthermore, this strategic initiative is poised to elevate suppliers involved in packaging and production technology. Notably, the expansion plan concurrently aims to fortify the group’s standing in foreign markets.