The Italian filled-pasta company Pastificio Rana announced that its “Giovanni Rana Refrigerated Lasagna” won the 2023 NielsenIQ Breakthrough Innovation Award in North America. “This prestigious recognition is a testimony to our continuous strive for innovation and excellence, which inspire us to create groundbreaking food solutions for our consumers. An important reward for all our big family and our passion for quality and taste” said the company in an official statement.
This year, the BASES Breakthrough Innovation Awards named 19 winners across innovative brands in North America that have transformed their categories, and five Wavemakers, products that show great potential for future success. This year’s winners launched in the market in 2021-2022 and have “successfully navigated through a persistently precarious landscape,” marked by the enduring impact of the Covid-19 pandemic, supply chain disruptions, and extraordinary inflationary constraints, and succeeded in making huge strides across diverse categories.
According to NielsenIQ, “These awards recognize the outstanding products that have redefined their areas of the market through innovation, excellence, and a keen understanding of consumer needs. Each of the winners has demonstrated remarkable success in delivering products that address specific consumer challenges and aspirations.”