Aldi originated in Germany and is now one of America’s fastest-growing retailers. Progressive Grocer, an American grocery trade publication, chose the company as its 2023 Retailer of the Year. Reasons include the grocery store’s fast-growing footprint across the country, the design layout for each store, making it faster for customers to navigate, and its sustainability efforts.
CEO Jason Hart on LinkedIn acknowledged the recognition by writing: “What a year for team ALDI. As we near year end, the team is honored to be recognized as Progressive Grocer‘s Retailer of the Year. Congrats to the full #ALDI team on such an exciting win! #grocery #retail”.
PRICE CUTS TO ATTRACT DEMAND
Consumers in the US are attracted to the prices. For the holiday season, the store announced price cuts on Thanksgiving and holiday menu items. The press release announcing the price cuts explained the deal, “Starting Nov. 1, and lasting throughout the entire holiday season, customers will see price reductions of up to 50% on items across the store. These items include seasonal favorites like gravy, potatoes, green beans, cranberries and pumpkin pie, as well as staples such as butter and flour.”
GROWING BY ACQUIRING
The company announced, in August 2023, it would acquire Winn-Dixie and Harveys Supermarket to continue their growth in the Southeast. The acquisition would add approximately 400 stores and expand access to great products at the lowest possible prices. Aldi operates about 2,200 stores in 38 states and its US headquarters is in Batavia, Illinois.
In an interview with Progressive Grocer, Hart explained the company’s growth: “This acquisition gives us speed to market with quality retail locations, great people, and solid core business in a fast-growing region of the country. Not only has the Southeast market experienced tremendous population growth, but it’s a region where we’ve already experienced strong customer demand for our stores. We see so much future upside with this acquisition and look forward to bringing more value to the customers, employees and communities we’ll now have the privilege of serving.”