In 2022 sales of Grana Padano PDO increased by +2.38 percent, mainly thanks to growth in exports. The production chain was able to cope with and overcome substantial increases in production costs. “We can say once again that the Grana Padano PDO supply chain was clearly the most profitable in the Italian dairy sector,” says the President of the protection Consortium Renato Zaghini.
In fact, the value of production grew by +24 percent to 1.7 billion euros, with a +26 percent growth in consumption value (amounting to 3.2 billion euros).
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Decisive in the growth was the renewed promotional campaign entrusted to KPMG, which brought the claim “An Italian Emotion” to both domestic media and major foreign markets, with a budget of 42.8 million euros and set to rise to 43.3 million in 2023.
Export figures of Grana Padano PDO
|COUNTRY||WHEELS IMPORTED IN 2022||% VAR. 2022-2021|
GRANA PADANO PDO EXPORTS BY THE NUMBERS
In 2022, exports rose +6.19% to 2,363,706 wheels, with 1,960,523 wheels marketed in Europe. Now export sales are worth 47% of total branded wheels.
Germany is the leading market with 585,339 imported wheels and a new growth of +1.33%, ahead of France (279,250 wheels, +11.44%). Belgium, the Netherlands, and Luxembourg imported 205,010 wheels (+9.29%). They are followed by the United States (174,886 wheels, for +2.98 percent growth), Switzerland (138,524, + 2.14 percent), Spain (134,693, +8.47 percent), and the UK (134,122, +6.54 percent). At the bottom of the top ten, we find Austria (78,707, + 3.66%), Canada (71,767 wheels and the best performance among the leading export countries, 12.98%), and Sweden (62,159 wheels, +2.03).