Newlat GmbH, a German subsidiary of Newlat Food, has achieved €105 million euros in sales, up from 80 million in November 2021, with a new record for Italy’s Delverde pasta brand. In its first year of distribution in Germany, Delverde has already surpassed the sales volumes of the famous Buitoni brand. In November, total sales in Germany grew by more than +31 percent in value and +14 percent in volume (compared to November 2021).
2022 will thus be the best year ever for the Italian group, in terms of both sales and volumes in all market segments. Starting with the consolidation of the leadership of its pasta brands in the German market, and despite the abandonment of the Buitoni brand.
Newlat President Angelo Mastrolia says, “In an extremely complicated market environment, despite having implemented price increases to protect the group’s profitability from high inflation, Newlat GmhH achieved an all-time record in sales volume and turnover. This was in the very year when the Delverde brand fully replaced the Buitoni brand. This is an extraordinary achievement that underlines the great quality of our products and the recognition that a brand of great tradition like Delverde has been able to earn in a short time.”