Bisol1542, an Italian wine company that produces one of the purest expressions of Prosecco Superiore, announces the first coast-to-coast tour of the United States in collaboration with fine wine importer Wilson Daniels. Visiting 14 cities in 25 days, the sparkling wine company from Valdobbiadene, part of the Lunelli Group since 2014, will tell the American public about its winemaking history by offering its most distinctive Prosecco Superiore labels.
CEO Gianluca Bisol will travel, in an eye-catching green Stelvio Quadrifoglio car signed by Alfa Romeo (exclusive partner of the project), for 4,732 miles among the main metropolitan destinations of the USA. The goal is to tell the trade, the press, influencers, and wine enthusiasts the values of heroic viticulture and the Bisol1542 brand. Especially thanks to three selected cru that are peculiar to the UNESCO terroir from which they originate:
- Crede Valdobbiadene Prosecco Superiore DOCG
- Relio Rive di Guia Valdobbiadene Prosecco Superiore DOCG
- Cartizze Valdobbiadene Superiore di Cartizze DOCG
This exceptional journey unites for the first time the best of Made in Italy: wine, automotive, and fashion. The other partner of the project is, in fact, Seventy Venezia. It is a family-owned clothing brand from Veneto, which, for over fifty years, has been proposing a concept of elegance in continuous evolution; with the aim of making Italian style the reference point of casual-chic style in the world.
“This on-the-road tour of the United States has been our dream for the last few years, and we are really happy that it is finally coming true,” says Gianluca Bisol. “In 35 years of travels in the USA, our mission has always remained the same: to produce the best expression of Prosecco Superiore and to spread it, sharing our unique interpretation of the Valdobbiadene wine territory with consumers.”
THE COAST-TO-COAST TOUR OF BISIOL1542
Bisol1542’s coast-to-coast tour started in Boston on April 26th and continued to New York, Washington DC, Raleigh, and Charleston. It stopped in Miami and will continue to Tampa, Destin, New Orleans, Houston, Dallas, Phoenix, and Las Vegas, concluding in Los Angeles on May 19. Each city is hosting tastings for the trade and press, highlighting the versatility of Bisol1542 wines’ food pairings.
“Most U.S. consumers are already familiar with Prosecco and have integrated this enjoyable and accessible sparkling wine into their daily lives,” says Rocco Lombardo, President of Wilson Daniels. “We are at a pivotal moment in the development of this wine category and we want to take the opportunity to educate the public on the different quality levels of this wine, expanding their culture relative to the different and interesting expressions to which the Valdobbiadene terroir gives rise. Bisol1542 has been producing single-varietal cru of Superiore for many years, long before the area was officially classified as a DOCG.”