Thanks to twenty years of experience in the North American and Canadian markets, the SIAL – Comexposium group has decided to create a new business platform in the United States. This will be the first SIAL exhibition in the United States, and innovation will be the main pivot around which all the organizational mechanisms of the event will move.
The launch of SIAL America is scheduled to take place at the Las Vegas Convention Center from March 22 to 24, 2022, and will be held at the same time as the already renowned International Pizza Expo and Artisan Bakery Expo, organized by the Emerald Group, one of the most important organizers of trade shows in the United States.
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Comexposium is one of the world’s leading event organizers. Globally, it hosts more than 35 b2b and b2b2c events in various industries. In Italy, all these events are exclusively represented by Universal Marketing, which organizes the participation of Italian companies in the official Italian Pavilions.
A GREAT NETWORK FOR FOOD SHOWS
To know more about the upcoming first edition of SIAL America, Italianfood.net interviewed Nicolas Trentesaux, global CEO of SIAL Group. “SIAL is already the biggest network of food b2b trade shows in the world with almost 60 years of experience and 14 events across the world. With a very strong presence in Europe, Asia, Middle East, it was time to strengthen our presence on the North American Market,” said Trentesaux.
“We are already the clear reference show in Canada (Montreal & Toronto) but we wanted to further develop our direct presence in the US, the biggest single-consuming market in the world with over 350 M inhabitants. SIAL will make the difference there and offer a global generalist platform for all the industries offering both local and international productions to ‘feed’ the US food chain. Not only the widest offer of food products will be progressively showcased, but all the worldwide recognized know-how of SIAL will enlighten innovations & trends and accelerate matchmaking on the US market”, the network CEO added.
On the international side, “most of the big countries welcome the idea of a general show focusing on the bigger buyers and are now planning this new show on their calendar. We can count on the support of all our international partners like Universal Marketing to help us build international participation,” said Trentesaux. Moreover, “We will be a key component of the Las Vegas Food & Beverage Industry Week. For this first edition, visitors will be focused on North America: the main focus will be on importers, retail & catering distributors, and of course retailers. We expect 5000 specific buyers for this first edition”.
