Italy’s Valsoia signed a preliminary agreement for the purchase of 100% of the Swedish Green Food Company – a company specialized in the distribution of 100% veg products – from the Dutch parent company Green Pro International, for a value of 250,000 euros. Completion is expected by September 30, 2021.
The acquisition of the Swedish company, formerly distributor of Valsoia products, foresees significant prospective value for the Italian company specializing in organic and plant-based products. In fact, it further consolidates its direct presence in Europe. In the Swedish market, the vegetable alternatives segment developed consumption for a value of 4.1 billion crowns in 2020, equal to approximately 400 million euros.
Swedish Green Food Company boasts commercial agreements with the main Swedish retailers through which it has been distributing Valsoia products for some years. The company achieved a turnover of SEK 2,500,000 in 2020 with a forecast for the current year of SEK 3,000,000 (approximately €300,000).
The President of Valsoia, Lorenzo Sassoli, said: “In a country with high potential for the vegetable alternative markets this acquisition is a further advance in our company’s internationalization process. The direct presence in foreign markets of interest is a key factor of our medium / long-term strategy.”