Valsoia, the Italian company specialized in the dairy free market, has chosen to bet on gelato. At the Summer Fancy Food Show 2017 in New York, Valsoia won the Italian Food Award USA in the Frozen Food category thanks to its soy milk gelato bars. In this exclusive interview with ItalianFood.net Lorenzo Neri and Mara Lundstrom describe the company strategy for the USA market, which is based on dairy free Italian gelato in the biggest icecream market in the world.
Watch the interview:
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