Over 2000 exhibitors have confirmed their presence at Cibus 2021, the first major food & beverage fair to reopen in person in Europe – at Fiere di Parma from August 31 to September 3. Sector leading groups and small-medium companies, as well as protection and promotion Consortia, have decided to give a strong signal for the resumption of business matching activities.
The 20th edition of Cibus will also be a crucial event to promote the internationalization of Made in Italy food and actively support a sector that has shown, even in recent months, to have a decisive weight for the Italian economy. Especially for export sales.
All commodities and specialties will be exhibited at Cibus 2021: from cured meats to cheeses, from pasta to tomatoes, from oil to baked goods, from beverages to groceries, from frozen foods to local products, and more. Wide space will be assigned to new products that companies intend to launch on the markets.
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Cibus 2021 will also host a new focus on the rebirth of the out-of-home sector, heavily affected by the pandemic-fueled economic downturn, proposing a new area dedicated to the Ho.Re.Ca. channel (restaurants, bars and similar), called “Ho.Re.Ca. The HUB”.
BUYERS PROGRAM AND VIP CLUB
The dialogue with Italian and foreign buyers has never stopped in the last year, not even during the most difficult months of the Covid-19 pandemic. The result is that at Cibus 2021 Italian and European retail buyers will be present, as well as large representatives of trade operators from the USA, Latin America, and Asia, thanks to the incoming program of Italian Trade Agency. Buyers will be offered a unique experience on the territory with “factory and retail tours”. They will therefore be able to visit Food Valley production plants and distribution outlets, as well as thematic routes dedicated to typical products and new trends of authentic Italian F&B.
EVENTS AND MEETINGS
The trade show will also be an opportunity to analyze the major changes accelerated by the pandemic, both at production and consumption level. All conferences will be organized in a unique and coherent frame, called “Cibus Forum”, to underline the continuity with the last Cibus Forum held in September 2020. Recovery of consumption and changes in distribution and purchasing processes trends will be discussed, focusing primarily on innovation and sustainability.