A cooperation agreement has been signed between BolognaFiere China Ltd. and Shenzen Retail Business Association for the organization of Marca China International Private Label Fair. The first edition of the event will be held from 8 to 10 June at the Shenzen World Exhibition & Convention Centre.
MarcabyBolognaFiere‘s exhibition network is thus expanding with a new initiative on the Chinese market. Marca China will in fact be a strategic event for accessing the Asian market for Italy’s MDD F&B and activating commercial contacts with the main distribution channels and digital and e-commerce platforms.
“The partnership with Shenzen Retail Business Association will be strategic for the success of the event, from recruiting exhibitors to promoting it to professional operators” – says Marco Tchen, President of BolognaFiere China.
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THE FIRST EDITION OF MARCA CHINA
More than 500 exhibitors are expected to attend the first edition of Marca China, covering more than 20 thousand square metres of exhibition space. Over 20,000 professional operators are expected from around thirty countries or regions. The sectors involved in the event will be food, fresh produce, organic products, household and leisure, personal care, pet food, packaging, technologies and services, retailers, and e-commerce.
During Marca China the Shenzhen exhibition centre will also host Wine to Asia 2021, a new event that will monitor emerging trends in the wine sector in China and Asian markets.