The Ferrero group latest updates on its commitment for 100% reusable, recyclable or compostable packaging by 2025 include a raft of new activities and collaborations. The Italian confectionery giant became also a member of the Ellen MacArthur Foundation – taking part in the New Plastics Economy (NPEC) Initiative. It also developed a new recyclable packaging for Kinder Happy Hippo, and a new alliance with 4evergreen. Last but not least, Nutella has joined forces with Loop – the leading reuse platform – and Carrefour for a reuse pilot scheme in France.
NEW, ECO-FRIENDLY CLOTHES FOR NUTELLA
Thanks to the new scheme, shoppers at Carrefour in Paris will be able to purchase a specially designed reusable Nutella jar from 10 pilot stores and the Carrefour website for which they pay a deposit. Carrefour will then collect the empty jars for washing and reuse. Ferrero’s design team worked closely with Loop’s experts to develop the new pilot Nutella jar, the first of its kind, which meets all the needed criteria for reuse. The result of this collaboration is a specially designed jar which is durable, safe, hygienic and which features an optimised label and seal that can be easily removed during the wash cycle.
Collection programmes across France are already available for consumers to recycle the current Nutella glass jars and plastic caps. However, through this pilot scheme, Ferrero, Loop and other leading brands will be able to test operationally and from a consumer perspective what benefits the reuse platform can bring as a collective model.
THE NEW PLASTICS ECONOMY INITIATIVE
After signing the New Plastics Economy Global Commitment in 2019, which is led by the Ellen MacArthur Foundation and the UN Environment Program (UNEP), Ferrero has now become a member of the Ellen MacArthur Foundation, taking part in the New Plastics Economy initiative. The Italian company joins a group of leading businesses from across the entire plastics value chain, all committed to a common vision of creating a circular economy for plastic. This is an important step in Ferrero’s work towards making 100% of its packaging reusable, recyclable or compostable by 2025.
A RECYCLABLE PACKAGING FOR KINDER HAPPY HIPPO
The Italian group R&D department has created a new recyclable packaging for Kinder Happy Hippo, meeting the Ceflex recyclability guidelines for flexible films and with an improved recyclability profile. The new packaging features a new polypropylene monomaterial structure, which delivers the necessary product protection is now available for consumers.
THE 4EVERGREEN ALLIANCE
Ferrero has also joined the 4evergreen alliance that aims to boost the contribution of fibre-based packaging in a circular and sustainable economy that minimises climate and environmental impact. Through the 4evergreen alliance, the company will engage and connect with industry members from across the fibre-based packaging value chain, from paper and board producers to packaging converters, brand-owners and retailers, technology and material suppliers, waste sorters and collectors.
