Just one year after their launch on the Italian market, more than one billion Ferrero’s Nutella Biscuits havebeen sold. A success that goes well beyond expectations. The Italian confectionery giant based in Piedmont had assumed to sell 25 million packs, but it almost doubled the figure to over 47 million. Nutella Biscuits have entered the homes of over 7 million families, becoming the best-selling reference in Italy in the cookie market so far.
Ferrero has approved the investment for a new, additional production line for these biscuits, as technologically advanced as the first one that will go alongside. This will allow to double the production capacity, in order to satisfy both internal demand and new export markets not yet covered. The planned additional investment exceeds 80 million euros.