Italy’s Oleificio Zucchi bets on the U.S. market. The USA is the first foreign market for the growing exports of the Italian olive oil company that announces the opening of its own branch in New York: Zucchi 1810.
Zucchi intends to start an articulated development strategy with the aim of increasing the presence and positioning of its brand in the United States. Encouraging at the same time a more widespread and deepened gastronomic and nutritional culture, characterized by quality, transparency and sustainability.
OLEIFICIO ZUCCHI STRATEGY FOR THE US MARKET
The strategy will cover traditional channels such as catering and retail with a progressive extension of the offer on digital channels.
With regard to the retail channel, the goals of the subsidiary will be based on four key points:
- Expansion of distribution;
- Progressive monitoring of each individual American state, creating collaborations with local distributors;
- Building synergies and partnerships with premium retailers;
- Investment in digitization and online sales.
“We are at a crucial stage for future food consumption habits, and it is important for us to take up the challenge of the American market. The growing interest in sustainability and quality issues has pushed us to invest in new relationships and new approaches with local players” – says Alessia Zucchi, CEO of Oleificio Zucchi.
