Massimo Bottura’s Kitchen Quarantine conquers the New Yorker

The videos where the renown Italian chef Massimo Bottura from Osteria Francescana cooks at home with his family end up in the American weekly magazine as the starred chefs formats are setting the trend on the web
Massimo Bottura’s Kitchen Quarantine conquers the New Yorker

Kitchen Quarantine is the name of chef Massimo Bottura’s appointment with his Instagram followers on. During Covid-19 quarantine, the Michelin-starred Italian chef is indeed sharing recipes from his home kitchen.

Now these videos have ‘conquered’ the prestigious US weekly magazine New Yorker. In addition to a long article celebrating Bottura’s original content and communicative power, the iconic cartoon of the American magazine’s latest issue portrayed the owner of Osteria Francescana together with his 23-year-old daughter Alexa, the creator of Kitchen Quarantine format.


I did a little test among her friends. How would you like it if I videotaped dad cooking and sent you a video? – explained the girl -. The success was enormous and so I decided to make Kitchen Quarantine a moment of contact par excellence between my father and all those who love his work all around the world”.

All this is strictly characterized by with a homely and amateur mood in the making: “The idea was just to convey the feeling of a chat between friends, in a moment that is difficult for everyone” – said Alexa.

Kitchen Quarantine
Chef Bottura and his daughter Alexa portrayed in the New Yorker cartoon


In fact, you never know what to expect when Mr Bottura appears on video: one day he explains how to prepare béchamel sauce (the most popular post at the moment with over 500,000 views), then there is a traditional Italian recipe, and next comes a tiramisu to share live with his friend chef Giorgio Locatelli to celebrate his birthday. The comments range from technical questions about preparations to – more often – requests such as “can I come and pass quarantine with Mr Bottura?

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