Everyone loves pizza and this is not just a flowery phrase. The data released by Coldiretti during World Pizza Day confirms that the global turnover exceeded 100 billion euro in 2019. “Pizza”, they say, “holds its ground as a gem of traditional Italian food and a symbol of the success of the Mediterranean diet throughout the world.”
Euromonitor International has estimated a turnover of over 150 billion for the total pizza trade in 2019 (including takeaway, delivery, full service and fast food) and forecasts a double-digit growth in the upcoming three years: +23.5% in Eastern Europe and + 23.4% in Asia Pacific. Western Europe and North America will achieve smaller growth rates amounting to 6.4% and 9% respectively.
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