Gulfood is about to cross the line of its 25th edition, and for the seventh year in a row the Grana Padano PDO protection Consortium will present its products. The most important exhibition dedicated to Food and Beverage in the Middle East will take place from 16 to 20 February, with the participation of 5 thousand exhibitors from 200 countries. This year it will probably exceed 100 thousand visitors.
For the most consumed PDO cheese in the world, which in 2019 reached a production record of 5,164,759 wheels – with an increase of 4.70% compared to 2018 – Gulfood is a showcase of great importance.
“The producers of Grana Padano PDO want to land in new markets, also due to the difficulties caused by the U.S. administration tariffs – explains the president of the Consortium Nicola Cesare Baldrighi -. We therefore look at those countries and markets that appreciate Made in Italy food.”
GRANA PADANO PDO CONSORTIUM: ALL THE EVENTS AT GULFOOD 2020
Gulfood takes place at the World Trade Center in Dubai, where the Grana Padano PDO Consortium will welcome buyers, influencers and visitors at the stand set up together with AFIDOP. It will also be the protagonist of outdoor events, in structures that are already preparing for EXPO 2020, which will open in October in the capital of the Arab Emirates.
In particular, it will propose a tasting of cheese wheels in different maturations, from 12 to 24 months (Riserva), during the inauguration of the Cheese Room at the Nekheel Mall in Dubai, which will be a real reference point for taste. In fact it awaits hundreds of thousands of visitors over the coming months.
At Gulfood 2020, the Grana Padano PDO Consortium will also present the data about its strong exports growth in 2019, estimated at over 5%, despite the difficulties recorded on some markets. Here it will meet operators from Arab and Asian countries where the promotional activity is more and more intense. “Food products whose quality is guaranteed by PDO denomination are a consolidated symbol of Made in Italy, sought after all over the world especially by those who have visited our country,” Baldrighi explains. “So, also in a continent where different cultures and sensibilities merge and contaminate each other, there are opportunities for growth of our exports, and for creating synergies with all the most qualified buyers.”
