Beverage & Wine

Italy’s Wine Exports Exceed €3 billion for the First Time

Sales grew by 3.1% in the first half of 2019. Among the top ten destination markets France, Japan, and the Netherlands are the best performing ones

For the first time ever Italian wine exports exceeded 3 billion euros in the first half of 2019. The growth rate was +3.1% in value compared to the first half of 2018 (2.9 billion), which marked an increase of +4.1% over the same period of 2017 (2.8 billion). According to Qualivita Wine Observatory research (based on Istat data) export sales showed good performances in the two main destination markets: USA (+1.9%, for a value of over 736 million euros), and Germany (+3.7%, equal to 514 million).

Sales decreased in the 3rd and 4th outlet markets: United Kingdom (-1.9%, equal to 342 million), and Switzerland (-0.8%, 186 million). France (+9.3%, for a value close to 100 million), – which had already recorded a +10.1% growth in 2018 – the Netherlands (+14.2%), and Japan (+15%) confirm particularly good performances as overall sales exceed 91 million euros.

wine exports

ITALIAN WINE EXPORTS: THE BEST PERFORMING MARKETS

China is still absorbing a small share of Italian wine exports (2.1%), but the growth trend is good (+4.9%). Performances are way better in Russia (+14.7%). Among the other target markets, good trends can be seen in Poland (+20.7%), South Korea (+14.6%), the Czech Republic (+20.2%), Spain (+17.1%), and Ukraine (+17.4%). About 60% of Italian wine exports (in value) go to EU countries (+3.3%), compared to 31% to America (+1.4%), and 7.7% to Asia (+8%).

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VOLUMES

When it comes to volumes, in the January-June period this year Italy’s wine exports grew by 8.8% compared to the first six months of 2018. This growth was particularly evident in EU countries (+11.2%), and Asia (+19.5%), while in America there was a slight decrease (-0.8%), offset by an increase in value (+1.4%).

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REGIONS

The top 4 Italian regions’ exports are growing: in the first six months of 2019 Veneto (+3.6%), Piedmont (+4.9%), Tuscany (+4.3%), and Trentino-Alto Adige (+2.4%) together accounted for almost 2.3 billion euros, equal to 76.1% of total exports. Good performance for Emilia-Romagna and Lombardy as well: their exports exceeded 100 million euros.

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