Beverage & Wine

Fear of Brexit Pushes British to Buy up Prosecco

The world famous Italian sparkling wine sets record sales in the UK: +18% in the first two months of 2019

The fear of Brexit pushed exports of Prosecco to Great Britain. Sales grew by +18%, as Britons rushed to buy their most appreciated Italian product to stock up for a possible no deal. According to Istat data for the first two months of 2019, never before have so many bottles of Prosecco wine been uncorked in the UK. A historical record for the most famous Italian sparkling wine, with almost one bottle exported out of three (35%) being consumed by the British and challenging beer in their preference.


Prosecco, on the other hand, risks being heavily affected by tariff barriers and by the customs difficulties that could arise from a no deal Brexit, with greater difficulties for deliveries. Overall, last year Italian wine had a turnover of almost 827 million euros on the UK market. This was driven by Prosecco boom with sales for 348 million euros.

With a no deal there would also be a serious problem for legal protection of products with a geographical indication. Without the current European protection they are in danger of suffering unfair competition from counterfeited products, even from countries outside the European Union.

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