PLMA: The Best of Store Brand Innovation

The world’s largest private label exhibition is to take place 29-30 May at the RAI Exhibition Centre in Amsterdam
PLMA: The Best of Store Brand Innovation

More than 14,000 buyers and visitors from more than 110 countries are expected to attend PLMA 2018 ‘World of Private Label’ International Trade Show. The event, which is the world’s largest private label exhibition, will be held from 29 to 30 May at the RAI Exhibition Centre in Amsterdam. This year’s World of Private Label will be bigger than ever, reflecting the growth of retailer brands across Europe and beyond. There will be more than 2,500 exhibiting companies on the show floor, from more than 70 countries. The total net exhibition surface at the RAI will be 41,500 square meters, a 4% increase over last year. More than 60 national and regional pavilions will be presenting their products, with new pavilions from Thailand, Brazil, Peru, Slovakia and Belarus. A special attraction is PLMA’s Idea Supermarket, where visitors can see displays of the products that won PLMA’s 2018 International Salute to Excellence Awards for innovation and quality in private label. Trade show visitors can see private label ranges from more than 60 retailers around the world displayed on gondolas at the Idea Supermarket.

Products and ideas

Products on display will include fresh, frozen and refrigerated foods, dry grocery, and beverages as well as non-food categories, including cosmetics, health and beauty, household and kitchen, auto aftercare, garden, and housewares & DIY. The show floor is divided into separate food and non-food halls to help visitors make the most of their time. For more than thirty years, PLMA’s annual World of Private Label International Trade Show has brought retailers together with manufacturers to help them find new products, make new contacts, and discover new ideas that will help their private label programmes succeed and grow. Today, the need for new products, contacts and ideas has never been greater. Private label market share stands at its highest ever. The future promises even more private label as retailers expand internationally and take a larger role in marketing themselves and the products that they sell.

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