Last year Italian deli meats company Leoncini launched Bruscotto, a bruschetta-flavoured ham with a mix of Mediterranean herbs, tomato and rosemary in particular. Behind this successful product, that has achieved outstanding results, there is the century-old experience of the group in the area of cold cuts, which aims at revamping cooked specialties to satisfy young consumers’ needs outside the home. In the past few years Leoncini, which boasts a turnover of about 70 million euro generated for 30% by export, has focused on many new ideas, which have all been about health and natural ingredients.
Prosciutto del Centenario and Optima Italia
In May – says Vittorio Leoncini, International Sales Director of the company – we are going to launch Prosciutto del Centenario. It’s a top-quality Parma, highly selected, with dedicated labels to celebrate the 100th anniversary of the group. At the beginning of this year, we presented a new interpretation of our top-of-the-line Mortadella: Optima Italia 100% Italian meats, Bologna PGI Antica Emilia and Bologna PGI 2001. The offer does not contain polyphosphates, milk proteins, gluten, glutammate, and lactose; it contains only natural flavouring. Besides, our entire assortment is MSG-free, since we have eliminated any trace of glutammate, as well as it’s GMO-free. All new products are intended for the quality foodservice market and cold cuts counters in high-end stores.
