Italy showcases its best to entice American buyers

Italy’s record number of 300 companies participating this year in the Summer Fancy Food Show, the world’s most important trade show for food quality and innovation, confirms the strong offer of new ideas for the US market. The new look of the Italian Pavilion and more activities have met strong interest from American buyers, says Vanessa Cinelli from Universal Marketing, the exclusive agent for Italy of the Specialty Food Association and the organizer of the Italian presence at the event, where Italianfood.net presented for the first time the Italian Food Awards.