The Turin based coffe maker, following the success of its cafés in flagship Eataly stores in Flatiron, New York and Chicago, is set to open its new café in Eataly’s third marketplace in New York Downtown. It seems that the popularity of Lavazza cafés located in Eataly marketplaces – for example Sao Paulo, Milan, as well as NY and Chicago – drove the decision to open a new location in Eataly NYC Downtown. Giuseppe Lavazza, the Group’s Vice President, stated, “Our presence at Eataly NYC Downtown marks a new and important chapter in a compelling and long-standing partnership between Lavazza and Eataly: two Italian, Piedmontese companies working towards a shared vision, with an understanding that a significant part of Italy’s economic future revolves around high-quality food production.” The Lavazza product range will also be available for purchase for at-home use, including the renowned Single Origins: Santa Marta and Kilimanjaro.
LAVAZZA AIMS TO BE THE OFFICIAL EATALY COFFEE IN US – “The new location of Eataly NYC Downtown is unique. Not only is it the site where one of the most heart-wrenching events in recent-day history happened, but it is also a place that symbolizes hope and enthusiasm for the future with significant social and economic growth potential, supported by sustainability and environmental protection efforts, the same values that are core for Lavazza” pointed out Giuseppe Lavazza. The aim of the company is to become the official Eataly coffee in the United States. “The Country is already one of Lavazza’s key strategic international markets, and we are committed to continue to invest and grow significantly here in the coming years,” continued Giuseppe Lavazza. As data shown, last year the Eataly location in the Flatiron district counted 5 million visitors, and Lavazza reported sales of nearly 1,2 million coffee cups. The second Manhattan location is projected to exceed overall performance in terms of in store traffic and quality customer engagement. Therefore the two companies are willing to renew the fruitful collaboration till now abroad. Additional Eataly locations featuring Lavazza cafés, indeed, will roll out in Moscow and Boston in 2016 and Los Angeles and Bologna in early 2017