Italy’s Massimo Zanetti Beverage Group which owns various coffee brands including Segafredo, will buy Portuguese Nutricafés with two private equity firms in a deal that values the group 74,5 million euros. Nutricafees is the third largest operator in the Portuguese coffee market with 22% market share in Lisbon and around 9% across Portugal. The acquisition of Nutricafés will allow Massimo Zanetti to reach a total market share of 14 percent in the country. Following the completion of the deal, expected in September, the Italian coffee maker expects synergies both in Portugal and in Spain: “Thanks to this acquisition, we strengthen our presence not only in Portugal but in the whole Iberian Peninsula as it allows us to enter as main actor into the Spanish market” said Massimo Zanetti, President and CEO of Zanetti Group – “With these historical brands, we extend our range of products with a strong historical heritage and emotional value for the consumer”. At the same time the CEO of Nutricafés, João Dotti, told to press that: “I’m very excited to join MZB Group, one of the largest coffee players worldwide, a pioneer in the coffee industry sector with a long history of successful integration of new companies. Being part of this global group, will benefit our brands ensuring future growth, and value creation for both of us in a typical win-win strategy.”
FURTHER DEVELOPMENT IN THE FOOD SERVICE CHANNEL – The Iberian company, which operates with two distinct leading brands, “Nicola Cafés” and “Chave D’Ouro, currently covers 10,000 clients in the Out-of-Home (Food Service, 53,6 % of sales in 2015) and 83% of retail chains (43,8 per cent last year). In the single-serve capsules compatible market the company has 37% market share. “I am very proud of the acquisition of these two historical brands, several hundred years old”- added President Zanetti- ” Nicola Cafés ” is one of the oldest and most prestigious Portuguese coffee brand dating back to 1779. Both brands have a strong presence and awareness among consumers and with Nutricafés we will become the 3rd largest operator in Portugal”.