Barilla has expanded its Wasa crispbread range with the launch of new Wasa Thins, which, despite their name, have been described as a “hearty snack cracker” that combines whole grains with wholesome and nutritious ingredients. The innovation came in response to growing demand for “thinner” crackers. “Wasa Thins deliver everything that snackers crave – crunch, wholesomeness and great taste,” said Wasa USA senior brand manager Jenny Mehlman. “By adding the whole grain goodness and nutrition Wasa is known for, we’ve made a perfect snack option for today’s active, health-conscious consumer. It’s easy to snack smart when all of this is in the convenience of one package of Wasa Thins.” In addition Barilla’s spokesperson noted that: “One growing snack trend this year is going thin and since the aim of the company is to meet this demand we developed Wasa Thins. Thins still have all the wholesome ingredients you will find in Crispbread, but have a lighter, crispy texture.” Therefore the spokesperson explained: “We wanted to provide a smart snack that can easily be transported for on-the-go convenience and enjoyed straight out of the box. We also heard from our consumers that they wanted a snack cracker that satisfied hunger and their crunch cravings”.
New healthy crunchy thins, designed to be enjoyed out of the box, available in the cracker aisle across the US – Announcing the launch, Barilla stressed that the Wasa Thins are made with “wholesome” and “nutritious” ingredients. So continuing Wasa’s commitment to high-quality, easily recognisable ingredients, the new thins are clean label and boast the goodness of whole grains, no added sugar, zero cholesterol and no artificial flavours. The Thins are also free from cholesterol and artificial flavours. Moreover, are conveniently packed into two separate stay-fresh pouches, making them a smart and convenient snack choice for those leading a healthy, active lifestyle. And also it can be said that each pack carries the Whole Grain Council Seal, showing 8g or more of whole grains for natural fibre, and just one serving helps people meet at least 25% of their daily recommended intake of whole grains. Just like Wasa’s crispbreads, they are also a valuable source of carbohydrates and protein.
