For the second consecutive year, Italy has cemented its position at the top of the global apple export rankings. According to data provided by the ISMEA research body and the International Trade Centre (ITC), the Italian fruit sector has outperformed major competitors like the United States and China, securing a 17% share of the total global export value.
Quality and competitiveness on the global stage
This achievement highlights the extraordinary competitiveness of the Italian supply chain, which successfully combines superior quality, efficient production, and a strong presence in international markets. From the alpine regions—home to prestigious products like the Val di Non PDO and Val Venosta PGI apples—to the Campania region with its famous Annurca PGI, the entire national network ensures a consistent, high-quality supply year-round.
Export success and market diversification
During the 2025/2026 season, Italian apples reached 86 foreign countries, effectively overcoming the complex logistical challenges currently affecting global trade. This growth has been bolstered by significant institutional support and investments in logistics and supply chain development, facilitated by the Ministry of Agriculture and Next Generation EU initiatives. The results speak for themselves: roughly 1.06 billion kilograms of apples were shipped, generating 1.2 billion euros—a 2% increase compared to the previous campaign.
Geographically, the season was marked by a decisive 24% surge in shipments to non-EU countries. The Middle East, specifically Saudi Arabia, Egypt, and Israel, along with Brazil and India, has emerged as key growth drivers. Within Europe, Spain recorded a notable 10% increase, while Germany remains the primary destination for Italian fruit, confirming its vital role in the export landscape.