In the framework of Marca, Italgusto Inc highlights the strategic potential of Canada as a key destination for Italian food and beverage exports. Despite a challenging economic climate and currency fluctuations, the Canadian market remains highly attractive due to steady population growth and a deep-seated appreciation for Italian products. While the great classics like peeled tomatoes, extra virgin olive oil, and premium cheeses continue to lead consumption, a new generation of consumers is increasingly looking for innovative and functional food solutions.
Mattia Orlando, General Manager Italgusto Inc, emphasizes the dual approach needed to succeed in North America: maintaining the excellence of traditional staples while embracing innovation. During the fair, the company identified emerging trends such as vegetable-based chips and freeze-dried fruits as high-potential categories. Beyond the product itself, the focus remains on building solid partnerships between producers and distributors. In a market sensitive to price and exchange rates, Italgusto Inc advocates for a collaborative model where marketing support and shared investments are essential to consolidating the presence of Italian brands in Canada.
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