Whole Foods Market, the leading U.S. organic grocer owned by Amazon, is bringing its private-label brands to Asia for the first time. Singaporean shoppers now have access to hundreds of the retailer’s exclusive branded products — including top sellers previously only available in the United States.
The launch introduces nearly 300 private-label products across multiple categories, adding to the tens of thousands of grocery and everyday essentials already offered through Amazon.sg, Amazon Fresh, and regional specialty retailers.
Additionally, the company’s Exclusive Brands will be available in-store at Little Farms, Singapore’s renowned natural and organic supermarket with eight locations across the city-state. Known for its dedication to quality and responsible sourcing, Little Farms serves as the ideal partner to introduce Whole Foods Market’s portfolio to the region.
The product lineup will include selections from 365 by Whole Foods Market, Exclusive Brand, and Whole Paws. The 365 brand focuses on everyday essentials at accessible prices, while the Whole Foods Market label delivers culinary-driven innovations. Whole Paws, the company’s pet food line, offers what the grocer describes as “nourishment without compromise.”
“Whole Foods Market has passionate fans around the world, and we’re thrilled to bring a piece of Whole Foods Market to Singapore,” said Sonya Gafsi Oblisk, Chief Merchandising and Marketing Officer at Whole Foods Market. “For 45 years, we’ve been committed to making organic products more accessible, and we’re excited to introduce ourselves to an entirely new market where the demand for high-quality and sustainable grocery options continues to grow.”
Whole Foods Market’s Exclusive Brands portfolio currently encompasses more than 4,000 SKUs, with sales in 2025 up over 50% compared to 2019. The move forms part of a broader global growth strategy, which includes new retail formats such as the Whole Foods Market Daily Shop and expanded direct-to-consumer shipping for private-label products across the U.S. The company currently has 100 stores in the pipeline.
“Expanding Whole Foods Market’s footprint by bringing these thoughtfully developed products to Singapore is one more way we’re fulfilling the company’s higher purpose—to nourish people and the planet,” said Jason Buechel, Vice President of Amazon Worldwide Grocery Stores and CEO of Whole Foods Market. “We’re confident our new customers will fall in love with their taste and quality.”