From October 4 to 8, Tonitto 1939 will take center stage at Anuga 2025 in Cologne, Germany, the leading global trade show for the food and beverage sector. With over 8,000 exhibitors from 110 countries spread across 290,000 square meters, this year’s edition will be the largest in the fair’s history—an international platform where culinary traditions meet and business strategies take shape.
Tonitto 1939, Italy’s leader in sorbets and no-added-sugar ice creams, is entering the event at a moment of significant international growth. The Genoa-based company is now present in over 40 countries, with exports accounting for more than 40% of its revenue. The first months of 2025 have already registered double-digit growth, while the number of customers has more than doubled in the last five years—a testament to the effectiveness of its internationalization strategy.
EXPANDING HORIZONS: AFRICA IN FOCUS
While recent months have seen Tonitto establish new business relations in the United States, China, and the Gulf, the company is placing particular emphasis on Africa as a strategic growth area. Currently serving Morocco and Ghana, Tonitto plans by the end of 2025 to consolidate its position in Ghana and expand into Senegal, South Africa, Egypt, and Mauritania.
The goal is to have Africa contribute at least 5% of international revenue by the end of 2025, with ambitions to double that figure within two years. Rising demand for plant-based and health-conscious gelatos is driving this push. To meet the challenge, Tonitto will leverage multilingual packaging—such as French labeling in Senegal and Mauritania—to accelerate delivery and market entry.
INNOVATION ON DISPLAY
At Hall 4.1 – A050, Tonitto will showcase its full product range, from classics like Sorbetti and Coppa Famiglia to its latest innovations:
- DUO – a blend of creamy gelato and fresh sorbet;
- Tonitto 1939 for Bauli and Tonitto 1939 for Sperlari – collaborations with iconic Italian brands, from Gelato al Panettone and Pandoro to Gelato Galatine;
- CREAMY – indulgent gelato with rich variegation;
- YO-YO – fresh yogurt-based gelato;
- LINEA – no-added-sugar options with stevia extract;
- HIGH PROTEIN – protein-rich ice creams;
- GAIA – 100% plant-based gelato.
“Anuga is for us much more than a trade fair: it is a global vantage point on industry trends and a concrete opportunity to strengthen our international relationships,” commented Alberto Piscioneri, General Manager of Tonitto 1939. “We are excited to present our innovations to a qualified audience, explore new collaborations, and consolidate our presence in growing markets such as Africa, both under our own brand and private label. We see strong interest in high-quality, healthy, and sustainable Italian products. Our mission remains to bring joy and quality through our gelato, interpreting consumer needs worldwide while staying true to the identity and tradition of Italian gelato.”
TONITTO 1939 LOOKING AHEAD
Tonitto’s international commitments will continue beyond Anuga. The company has already confirmed its participation in Marca (Bologna), Gulfood (Dubai), and Foodex (Tokyo) in early 2026—further milestones in its strategy to strengthen global reach and reinforce its reputation as “Happyness Makers around the world.”