Eataly made a strategic move at the Summer Fancy Food Show 2025 in New York, showcasing its rapidly expanding branded product line. This initiative transcends the traditional private label model, focusing instead on a “best selection” of authentic Italian goods. With approximately 100 products already established and over 40 new items slated for release in the coming months, the brand aims to secure new selective partnerships. The multi-category assortment, which began with iconic items like pasta and panettone, now includes coffee, chocolate, balsamic vinegar, and soon, sauces and sodas, signaling robust growth and strong market interest.
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