Mionetto, which captured a 33% market share in 2024, has firmly positioned itself as the leading Prosecco brand in Germany.
Chief Marketing Officer and Management Board Executive Paolo Bogoni credits this achievement to a blend of strategic international brand management and targeted local marketing. “Our high-impact digital campaign—featuring renowned German top model and presenter Rebecca Mir—and the launch of innovative offerings such as Mionetto 0.0% and Mionetto Aperitivo, available in both alcoholic and non-alcoholic versions, have been pivotal,” he said.
A robust distribution strategy has further bolstered the presence of Italian sparkling wine in Germany. This success, stemming from close collaboration between Mionetto and its corporate partners, sets the stage for consolidating and expanding its market leadership through initiatives tailored to diverse consumer segments. With an ongoing commitment to innovation and quality, Mionetto is poised to continue shaping the story of Prosecco while championing the authentic Italian spirit worldwide.
