Founded over 40 years ago as an artisanal workshop specializing in fresh filled and plain pasta, Raviolificio Lo Scoiattolo has grown into an international player present in 40 countries, with steadily increasing revenues. From €56 million in 2023, the company is expected to close 2024 with €65 million, driven largely by exports (+35%), which account for 70% of its total revenue.
“In recent years, we have seen significant development of the Scoiattolo brand abroad, thanks to major partnerships we have established – says Matteo Di Caro, Export and Business Development Director and a third-generation representative of the company –. Selling your own brand is never easy, neither in the domestic market nor abroad. Therefore, we are extremely proud to talk today about the internationalization of the Scoiattolo brand and to bring the authenticity of Italian fresh pasta worldwide. All of our products, even those destined for distant markets, are shipped from our production site in Lonate Ceppino”.
Scoiattolo is not only a rapidly growing brand but also a strategic partner for leading retailers, thanks to its ability to offer high-quality tailor-made solutions.
Scoiattolo inaugurates a new plant to support growth
In the private label sector, the company has forged significant agreements with leading European retailers – including ICA, Albert Heijn, Systeme U, Rema 1000, Aldi North, Carrefour, and Lidl Europe – and global players such as Walmart. For Costco, however, the company exports its branded products and, in 2025, will launch its first product for the U.S.-based chain in China. “It is an Egg Fettuccine under the Scoiattolo brand – explains Di Caro – which we hope will pave the way for other filled pasta products, our core business”.
In the international market, the company has also launched the Bottega Giulio brand, dedicated to gourmet and artisan-inspired specialties that are highly innovative for the sector, such as Giant Ravioli (60g, 8×10 cm) made using a patented industrial production process. These are available in flavors like Ricotta and Spinach, Tomato and Mascarpone, and Truffle and Burrata.
This success is bolstered by an international market that rewards fresh pasta consumption, especially filled pasta, a symbol of Italian tradition. Globally, one in four pasta dishes is made in Italy. Considering the total fresh pasta market (filled pasta, egg pasta, durum wheat pasta, and gnocchi), Circana data (Italy total, hyper+super+LS, as of April 2024) reports a turnover of €900 million. Among these segments, filled pasta has recorded one of the most notable performances (+4.9% in value).
To support its expansion and sustain growth in international markets, the company will open a new 10,000-square-meter plant by the end of the year, adjacent to its existing facility.
The new production hub, built using photocatalytic concrete panels capable of reducing smog, will allow the company to double its production capacity. Additionally, with 2,300 square meters of warehouse space, it will store some of the goods on-site, reducing logistical movements.