Ferrarelle, a leading Italian beverage company and fourth player in the mineral water market in the country, will bring its experience in the circular economy and sustainable business practices to Expo Dubai 2020 as Sustainability Partner and Platinum Sponsor of the Italian Pavilion.
The company – which became a Benefit Society at the beginning of 2021 – will enhance the program of the Universal Exposition with its sustainable business practices; from the virtuous management of water resources to the recycling of plastic. The PET recycled by Ferrarelle in its plant in Presenzano (Caserta), obtained from recycled bottles, was among the materials used for the creation of the iconic reproduction of Michelangelo’s David statue in the Italian Pavilion.
THE ITALIAN PAVILION AT EXPO DUBAI
Italian know-how will be at the center of the activities of the Italian Pavilion at Expo Dubai, whose “Beauty Connects People” claim celebrates a summary of skills, creativity, innovation and sustainability. A concept close to the philosophy of Ferrarelle, that will share its results in this respect together with visitors during some of the thematic weeks that will animate the Universal Exposition.
“We are honored to be able to export our experience in the field of sustainability in the Italian Pavillon” – said Michele Pontecorvo Ricciardi, Vice President at Ferrarelle. “Exchange and discussion on these issues are very important as it translates into a collective enrichment and a positive circle of ideas. The presence of Ferrarelle at Expo Dubai will be characterized by innovation and tradition, a combination that perfectly represents our way of doing business in a responsible way within the Italian country-system.”
FOCUS ON SUSTAINABILITY
Sustainability is a strategic asset for Ferrarelle, always at the core of its business choices. The Italian beverage company was the first and foremost in the Italian F&B sector to boast, already in 2018, a plant for the recycling and production of recycled PET bottles. Every year it removes from the environment beyond 20,000 tons of bottles from separate collection to transform them into R-PET ready for a new life.
