American consumers continue to show unwavering loyalty to Aceto Balsamico di Modena PGI, even amidst ongoing trade tensions, tariffs, and global inflation. Recent data reveal that over 70% of US buyers would continue to purchase this iconic Italian product even if prices were to rise, underscoring the deep connection between global markets and the excellence of the Italian agri-food sector.
A strategic showcase in New York
This resilience is a focal point for the Consortium for the Protection of Aceto Balsamico di Modena PGI, which is participating in the upcoming Summer Fancy Food Show in New York. As the premier event for the North American food industry, the show serves as a vital platform to promote the authenticity and cultural value of PGI-certified products, while actively combating the pervasive issue of Italian Sounding.
Resilience amidst market pressures
Cesare Mazzetti (pictured), President of the Consortium, emphasizes the strategic importance of the US market for the entire system of Italian Geographical Indications. Despite the introduction of tariffs, the sector has registered only a contained contraction. The trade show represents a key opportunity to strengthen the dialogue with stakeholders and reinforce the narrative surrounding certified quality.
Consumer drivers: quality and uniqueness
An in-depth analysis conducted by Nomisma research institute highlights that less than 10% of US consumers have substituted authentic Italian goods with lower-quality alternatives despite price increases. For balsamic vinegar of Modena, the primary driver for selection remains perceived high quality (42%), followed by its unique and distinctive taste (32%). Furthermore, 22% of respondents explicitly associate Italian manufacturers with reliability and food safety. The rising appreciation for certifications and the product’s versatility in pairings—such as with cheese or gelato—further bolsters its premium position in the American culinary landscape.