Barilla’s Ramadan campaign is now officially live across stores in the United Arab Emirates, reinforcing the brand’s commitment to supporting families during the Holy Month with thoughtful, flavor-driven meal solutions.
The campaign focuses on helping households create meaningful food moments through recipes designed specifically for Iftar and Suhoor. By adapting its product portfolio to seasonal culinary needs, Barilla aims to combine comfort, tradition, and convenience during Ramadan.
“We’re proud to help families create flavorful memories with recipes designed specifically for Iftar and Suhoor,” the campaign messaging states, highlighting the emotional and cultural role of shared meals during the Holy Month.
The initiative showcases a range of meal inspirations, from comforting soups to classic lasagne, positioning Italian cuisine as a versatile and accessible choice for Ramadan tables. Featured product categories include “Soup Cuts for Ramadan,” tailored for warm, nourishing dishes at sunset, and “Lasagne Inspiration,” offering oven-baked options suited for family gatherings.
Through this campaign, Barilla continues to strengthen its presence in the UAE market while aligning its brand values with seasonal moments that matter to consumers, bringing a taste of Italy to Ramadan celebrations across the country.