Cioccolatitaliani has opened its second store in Bangkok, strengthening its presence in Thailand and advancing its broader Asian growth strategy in partnership with FICO Group. The new location is housed in the recently launched Central Park Bangkok mall, one of the capital’s most vibrant retail hubs.
Following its debut last May in the renowned Central World mall, the Italian dessert and chocolate brand continues to build momentum within the portfolio of the Gioia Group. The latest opening marks a significant step in its expansion across Thailand, a market the company considers pivotal for its international development. The strategy includes launching ten stores across the country in the coming years.
“Bangkok is a strategic hub for our growth in Asia,” said Vincenzo Ferrieri, CEO of Gioia Group. “The success of the first store confirmed the strong interest of the local audience, and this second opening enables us to accelerate the project even further. Central Park Bangkok is an innovative, international destination that perfectly aligns with our vision.”
FICO Group, Cioccolatitaliani’s regional partner and a key player in high-end hospitality and retail across Southeast Asia, echoed the enthusiasm. “We are excited to continue this journey alongside Cioccolatitaliani,” noted Pauramin Srichawla of FICO Group. “Thai consumers have embraced the brand experience with great enthusiasm, and we are confident that the new store will also become a landmark. It’s a format that blends quality, Italian identity, and a distinctive concept—bringing added value to the market.”
The current year has been pivotal for Cioccolatitaliani, marked by steady growth both in Italy and abroad. In addition to its Thai expansion, the brand has continued opening new international locations in Doha, Dubai, Oman, Montenegro, Albania, Bahrain, and Qatar, alongside further openings in the domestic market.
In 2024, Cioccolatitaliani reported chain revenues of approximately €40 million, with 2025 closing forecasts ranging between €45 and €50 million.