Filippo Berio, the Italian olive oil brand with roots dating back to 1867, has secured nationwide distribution at Walmart, bringing its complete line of olive oils to shelves across the U.S. and to Walmart.com. The move significantly broadens the brand’s retail reach and positions it to capture a larger share of America’s growing appetite for premium olive oils.
“This latest distribution agreement with a retail powerhouse like Walmart marks a pivotal moment for us,” said Giacomo Campinoti, CEO of Filippo Berio USA. “Walmart provides us the scale to reach more American kitchens and showcase what truly sets us apart: uncompromising quality, Italian craftsmanship, and purposeful innovation, bringing consumers premium, affordable products that elevate their everyday cooking experience.”
Long recognized for its leadership in olive oil quality and authenticity, Filippo Berio has also invested steadily in sustainability. The brand uses 100% recyclable PET bottles made with 50% recycled plastic and has revamped its packaging and labeling to improve shopability in-store and online. While the visual identity and product range evolve with changing consumer tastes, the company emphasizes that its adherence to the standards set by its founder remains unchanged.
“Walmart unlocks convenience for consumers and reinforces the trust that cooks place in Filippo Berio,” added Marco De Feo, VP of Marketing, Filippo Berio USA Ltd. “This rollout connects our olive oil portfolio to millions of new shoppers and is rooted in our mission to deliver consistent quality, flavor, and versatility.”
FILIPPO BERIO PRODUCTS NOW AVAILABLE AT WALMART
- Filippo Berio Extra Virgin Olive Oil: a well-balanced, fruity profile with grass notes and a confident finish. Available in 16.9 fl oz, 25.3 fl oz, and 50.7 fl oz.
- Filippo Berio Organic Extra Virgin Olive Oil: medium-fruity with almond and green tomato notes; USDA Organic. Sold in a 16.9 fl oz bottle.
- Filippo Berio Robusto Extra Virgin Olive Oil: intensely fruity with a peppery finish and fresh-cut grass character. Available in a 16.9 fl oz bottle.
- Filippo Berio Pure Olive Oil: a smooth, mild, exquisitely balanced option for everyday cooking. Offered in 16.9 fl oz, 25.3 fl oz, and 50.7 fl oz.
- Filippo Berio Extra Light Olive Oil: subtle and delicate for high-heat cooking and baking. Available in 16.9 fl oz, 25.3 fl oz, and 50.7 fl oz.
In an official statement, the company underscored the importance of the new partnership: “This significant distribution agreement brings our uncompromising quality, Italian heritage, and purposeful innovation to even more American kitchens. From our robust extra virgin to our versatile pure olive oil, we’re making it easier for everyone to elevate their everyday cooking and special occasions with the authentic taste of Filippo Berio.” Echoing Campinoti’s earlier remarks, the company added: “Walmart gives us the scale to reach more American kitchens and show more consumers what sets us apart.”