VIVA, the UAE’s leading discount retail chain, has reached a remarkable milestone — the opening of its 100th store across the Emirates. The achievement marks a defining moment in the company’s journey, underscoring its rapid expansion and deepening connection with communities nationwide. “What a moment to pause and reflect,” said a company spokesperson during the announcement. “As someone who has been here since Day 1 of this incredible journey with VIVA, it feels surreal to see how far we’ve come.”
From its first store launch to a nationwide footprint in record time, VIVA’s success story is built on what the company describes as “grit, dedication, and collaborative spirit.” “This isn’t just about a number,” the spokesperson continued. “It’s about the millions of lives we’ve touched and the communities we’ve become a part of.”
The milestone was celebrated across the organization, with leadership and staff reflecting on years of consistent effort and innovation. “Congratulations to the leadership, every team member on the ground, and our loyal customers,” said the company representative. “Here’s to continued growth.”
Founded with the vision to bring high-quality products to customers at unbeatable prices, VIVA has grown into a household name in the UAE. Its motto — “Fresher, Cheaper, Better” — continues to define its promise to consumers seeking value and quality.
As VIVA looks ahead, its expansion story is far from over. “From 1 to 100, and still counting — the journey continues,” the statement concluded.