Mix Max Wafers snagged the Italian Food Award 2025 in the Sweets & Snacks category, driving a significant product line extension for the Italian confectionery company, Balconi. With exports accounting for 60% of turnover and wafers being a rapidly improving SKU, the new coated wafer range is a strategic, high-growth area. This simple yet delicious addition to the successful Mix Max line will allow the firm to compete in the highly visible cookies shelf, broadening market reach. The company is leveraging this momentum and product launch at the Anuga 2025 trade show in Cologne to further accelerate its international sales growth.
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